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Showing posts from July, 2023

Should real estate companies do SEO for their projects?

  Well it depends! It depends on the size of your project, the stage of your project and the velocity of sales that you are trying to achieve. The search results for real estate are dominated by listing sites. From Zillow to 99 acres, their business model is to rank for the searches related to your project location and monetize the leads by selling them to you. Listing sites spend huge sums of money to ensure that they are ranking in the top 3 of the search engine results page (SERP) Can you beat these sites at their own game!  Yes you can! But don’t do it.  SEO  does not make sense for 100-300 unit projects. If your website or landing page is new or if you have not been paying attention to your SEO previously, it will take months for you tor rank on page 1. The time money an effort this takes is better spent on running search and discovery or  performance ads  on Google. However, if you have large project and are launching several over the next f...

How to get Google to crawl your hospital’s new webpage?

  So you just launched a new page on your hospital’s or clinic’s website. Whats next? Should you wait for  Google to crawl  your new page? Should you? Here’s a few steps to follow when you launch a new page. Make sure you interlink from existing pages to the new page. Make sure you are using the right anchor text and only linking texts that are relevant to the new page. Add the new page to your website sitemap Ping google using various tools Start  building off page backlinks  from relevant external domains It’s quite easy, but if you are having a hard time, send me an email to  aditya@denary.agency